Blissful Moments Creative

Creating a premium brand identity and responsive web experience for a Toronto-based experiential photo booth business.

Project Overview

Creating a clear, responsive website that simplifies discovery, booking, and gallery access through an integrated CRM.

Role: Content Designer and Brand Designer

Contributions: Competitive analysis, information architecture, navigation design, prototyping, content design and UX writing.

Team: Some images and package prices were provided by a team member, while I developed the website and content.

Duration: 2 months

Discovery Phase

As a newly launched company, there was no existing product to redesign. The discovery phase focused on analyzing the competitive landscape, particularly photo booth service providers positioned as luxury experiences, to identify opportunities for market entry and differentiation.

Through this analysis, I evaluated competitors’ service offerings, website features, and brand positioning to identify gaps and opportunities within the luxury photo booth market.

Business Goals

Increase brand awareness
Attract qualified event inquiries across social, corporate, and private sectors.
Establish a clear and consistent digital identity
that reflects a premium service.

User Goals

Browse services
Understand pricing, packages
Start the initial inquiry process for booking

Competitive Analysis
Defining the Opportunity Space

Define Phase

Defining the users

Two primary user profiles guided the design of navigation, content hierarchy, and task flows

Scope Table

To define deliverables for the initial website launch, I developed a release plan that outlined goals, content, and features aligned with user and business priorities.

This ensured the project remained focused, achievable, and scalable beyond the MVP launch.

Task Flows

This visualization shows how corporate and event clients discover and inquire about services, while also considering casual visitors who browse the site to understand the offerings before deciding to reach out.

Information Architecture

Design Phase

Concept Sketches

Early sketches explored potential homepage layouts and content structure.

The focus was on balancing imagery, storytelling, and calls-to-action to ensure users could easily understand offerings and reach the inquiry form.

Moodboard

A visual direction was developed to capture the brand’s premium yet approachable tone.

Key themes included luxury, warmth, and modern minimalism, guiding both photography and colour selection for the final interface.

Style Tile and Logo

The final style tile unified typography, colour palette, iconography, and logo design, forming the foundation of the digital identity system.

Deliver Phase

Since the Blissful Moments Creative website was built on an existing CRM platform, I designed directly in the application rather than creating low-fidelity wireframes.

This approach enabled me to align the design with the platform’s layout, features, and content structure, making the build process easier.